Chelsea at Christmas

Exciting new brands opening their doors

Bricks and mortar stores losing their allure to online shopping? Pah! Nothing beats the excitement of leaving a beautiful store after making a thrilling purchase. To back this up, we’ve seen a proliferation of exciting new brands open across Chelsea recently, including outdoor clothing brand Shackleton (complete with life-size replica of explorer Ernest Shackleton’s boat), ‘modern apothecary’ anatome, print designer Hayley Menzies, organic greengrocer Ben’s and cult sports footwear CopIt

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